Tag
#tutorials
24 articles tagged #tutorials.
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Video Production on a Bootstrapper Budget
A practical guide to producing high-quality marketing video on a small budget — equipment under $1,000, free or cheap editing tools, lighting hacks, and the production discipline that makes scrappy look professional.
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Setting Up UTM Parameters That Don't Break Your Analytics
A definitive guide to UTM parameters — what each parameter does, naming conventions that scale, common errors that fragment data, and the workflow for keeping UTMs clean across channels.
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Video Analytics: Beyond Views and Watch Time
How to actually analyze video performance — retention curves, audience signals, conversion attribution, and the metrics that predict whether video drives business outcomes vs. vanity metrics.
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TikTok Ads Manager: A Complete Beginner's Guide
Getting started with TikTok Ads Manager — account setup, campaign objectives, creative requirements, bidding, audience targeting, and the patterns that consistently win for new advertisers.
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Social Media Audit Template for Modern Brands
A structured social media audit template — platform performance, content patterns, engagement quality, competitive comparison, and the action plan that turns audit findings into measurable improvements.
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Implementing Server-Side Tracking with Google Tag Manager
A practical guide to implementing server-side Google Tag Manager — architecture, setup steps, common destinations (GA4, Meta CAPI, Google Ads), cost considerations, and the conversion recovery it produces.
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Setting Up Google Analytics 4: A Complete Walkthrough
Full GA4 setup from scratch — properties, data streams, events, conversions, audiences, Google Ads link, GTM implementation, and the configuration mistakes that ruin attribution.
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SEO for Single-Page Applications: React, Vue, and Beyond
A practical guide to SEO for React, Vue, and other SPA frameworks — rendering strategies (SSR, SSG, dynamic), framework-specific patterns, and avoiding the indexation traps that kill SPA visibility.
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SEO Migration Checklist: Don't Tank Your Traffic
The complete SEO migration checklist — pre-migration prep, redirect mapping, content preservation, technical configuration, post-launch monitoring. Avoid the 50% traffic drop most migrations suffer.
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SEM Reporting Dashboards That Executives Actually Read
How to build SEM dashboards executives will actually use — the metrics that matter at the leadership level, narrative structure, common reporting failure modes, and Looker Studio templates.
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Schema Markup Implementation: A Developer's Guide
A developer's guide to implementing JSON-LD schema markup — patterns by framework (Astro, Next.js, WordPress), shared utilities, testing approaches, and CMS integration strategies.
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Schema Markup That Actually Drives Rich Snippets
Which Schema.org types actually trigger rich snippets in 2026 — JSON-LD examples, implementation, testing, and the schemas worth doing vs. the ones that look impressive but don't pay back.
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Building a Marketing Reporting Dashboard with Looker Studio
A practical guide to building marketing dashboards in Looker Studio — data source connections, layout patterns, blended data, and templates that actually drive decisions.
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Setting Up Heatmap Tracking with Hotjar or Microsoft Clarity
Practical guide to installing and using heatmap tracking — Hotjar vs Microsoft Clarity comparison, setup steps, what insights to extract, and how heatmaps integrate with broader CRO.
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Google Tag Manager Setup for Non-Developers
A non-developer's guide to installing and configuring Google Tag Manager — accounts, containers, tags, triggers, variables, and the most common tracking setups marketers actually need.
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Google Search Console: Setup, Verification, and Daily Use
A complete walkthrough of Google Search Console — property setup, verification methods, the reports that matter, and a daily/weekly/monthly review routine that catches problems early.
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Google Ads Conversion Tracking Setup: A Step-by-Step Guide
End-to-end guide to setting up Google Ads conversion tracking — Enhanced Conversions, offline conversions, GTM tags, and the validation steps that prevent silent tracking failures.
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Fixing Disapproved Products in Google Merchant Center
A diagnostic guide to fixing disapproved products in Google Merchant Center — common reasons by category, the resolution workflow, and prevention strategies that keep your feed clean.
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Email Marketing Setup with Klaviyo: From Zero to First Send
A practical setup guide for Klaviyo from account creation to first campaign send — list import, deliverability foundations, essential flows, and the structure that scales as your list grows.
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CRM Integration with Marketing Tools: HubSpot Edition
How to integrate HubSpot CRM with marketing tools — Google Ads, Meta Ads, LinkedIn, GA4, email platforms. Data flow architecture, sync patterns, and the integrations that compound.
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Setting Up Conversion Tracking Across Google Ads and GA4
How to set up coordinated conversion tracking across Google Ads and GA4 — single source of truth, deduplication, Enhanced Conversions, and the reconciliation between platform-specific numbers.
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Setting Up a Conversion API for Meta Ads
End-to-end setup of Meta's Conversion API (CAPI) — implementation options, event deduplication, customer data parameters, deployment via partners or server-side GTM, and validation.
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Audit Your Google Ads Account: A 30-Point Checklist
A comprehensive 30-point Google Ads audit checklist — conversion tracking, account structure, bidding, audiences, creatives, landing pages, and the diagnostic patterns that surface waste.
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Attribution Modeling for SEM: GA4 Path Analysis
A practical guide to attribution modeling in GA4 for SEM — last-click vs data-driven, how to read path reports, and the attribution mistakes that misallocate budget.
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