Tag
#ga4
5 articles tagged #ga4.
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Setting Up Google Analytics 4: A Complete Walkthrough
Full GA4 setup from scratch — properties, data streams, events, conversions, audiences, Google Ads link, GTM implementation, and the configuration mistakes that ruin attribution.
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Building a Marketing Reporting Dashboard with Looker Studio
A practical guide to building marketing dashboards in Looker Studio — data source connections, layout patterns, blended data, and templates that actually drive decisions.
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Google Tag Manager Setup for Non-Developers
A non-developer's guide to installing and configuring Google Tag Manager — accounts, containers, tags, triggers, variables, and the most common tracking setups marketers actually need.
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Setting Up Conversion Tracking Across Google Ads and GA4
How to set up coordinated conversion tracking across Google Ads and GA4 — single source of truth, deduplication, Enhanced Conversions, and the reconciliation between platform-specific numbers.
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Attribution Modeling for SEM: GA4 Path Analysis
A practical guide to attribution modeling in GA4 for SEM — last-click vs data-driven, how to read path reports, and the attribution mistakes that misallocate budget.
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