Tag
#smb
9 articles tagged #smb.
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Video Production on a Bootstrapper Budget
A practical guide to producing high-quality marketing video on a small budget — equipment under $1,000, free or cheap editing tools, lighting hacks, and the production discipline that makes scrappy look professional.
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Technical SEO Audit: A 50-Point Checklist for 2026
A complete technical SEO audit checklist for 2026 — crawlability, indexation, Core Web Vitals, schema, JavaScript SEO, international, and the AI-search-readiness layer most checklists miss.
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Setting Up Google Analytics 4: A Complete Walkthrough
Full GA4 setup from scratch — properties, data streams, events, conversions, audiences, Google Ads link, GTM implementation, and the configuration mistakes that ruin attribution.
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Local Service Ads vs Google Search Ads for SMBs
A practical comparison of Local Service Ads (LSAs) vs traditional Google Search Ads for service-based SMBs — plumbers, dentists, lawyers, agencies — and when to run both.
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Local SEO: Beyond Google Business Profile Basics
Advanced local SEO for service businesses and multi-location retailers — citation building, geo-specific content, schema, reputation management, and the multi-location architecture that scales.
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In-House Marketing Team vs Agency: True Cost Analysis
An honest, numbers-driven comparison of building an in-house marketing team vs hiring an agency. Full cost breakdown including salaries, tools, hidden overhead, and opportunity cost.
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How to Choose a Digital Marketing Agency: 15-Point Framework
A practical 15-point framework for evaluating digital marketing agencies before you sign. Red flags, reference questions, deliverable expectations, and how to avoid the 12-month mistake.
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Freelancer vs Agency vs In-House: A Decision Matrix
An honest decision matrix for choosing between freelancer, agency, and in-house marketing. Where each wins, real costs, and how growth stage determines the right model.
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The Complete Guide to Google Ads Account Structure in 2026
How to architect a Google Ads account in 2026 — campaign types, ad groups, audience signals, conversion goals, and naming conventions that scale from $5K to $5M in monthly spend.
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