Free tools
Marketing calculators for SaaS, e-com and lead-gen
A small, opinionated set of interactive calculators we use ourselves on client engagements. No signup, no email gate, no upsell page to use the result — just useful tools.
-
CAC + LTV Calculator
Compute Customer Acquisition Cost, Lifetime Value, LTV:CAC ratio and payback period for any subscription or e-commerce business.
CAC · LTV · payback · unit economics
-
Google Ads Budget Calculator
How much you need to spend on Google Ads to hit a target lead or sale volume — with industry CPC presets and a defensible campaign-split.
budget · CPC · campaign split · CPA
-
ROAS Calculator
Breakeven ROAS from your margin plus POAS (profit on ad spend) — not just the vanity revenue ÷ spend ratio. Find out if your return is actually profitable.
ROAS · breakeven · POAS · profit
-
Email Marketing ROI Calculator
Project monthly and annual revenue from your list size, open rate, CTR, conversion and AOV — plus ROI against your ESP cost.
email · ROI · revenue · per subscriber
-
SEO Traffic Value Calculator
The revenue your organic traffic generates AND the Google Ads cost to buy the same clicks. Make the SEO investment case concrete.
SEO · organic value · PPC equivalent
Need a tool we have not built yet?
Tell us what calculator you wish existed — we ship requests every few weeks if enough teams ask for it. The Google Ads budget calculator was the first one a client suggested.
Request a tool →