Tag
#tracking
4 articles tagged #tracking.
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What is Server-Side Tagging (sGTM)? When and Why It Matters in 2026
Server-side Google Tag Manager explained for marketers and developers — what it is, when it pays back, what it costs to run, and how it interacts with iOS ITP and Conversions API in 2026.
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Setting Up UTM Parameters That Don't Break Your Analytics
A definitive guide to UTM parameters — what each parameter does, naming conventions that scale, common errors that fragment data, and the workflow for keeping UTMs clean across channels.
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Implementing Server-Side Tracking with Google Tag Manager
A practical guide to implementing server-side Google Tag Manager — architecture, setup steps, common destinations (GA4, Meta CAPI, Google Ads), cost considerations, and the conversion recovery it produces.
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Setting Up a Conversion API for Meta Ads
End-to-end setup of Meta's Conversion API (CAPI) — implementation options, event deduplication, customer data parameters, deployment via partners or server-side GTM, and validation.
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