Tag
#optimization
9 articles tagged #optimization.
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Search Term Reports: Goldmines Hidden in Your Data
How to mine search term reports for negative keyword candidates, new content ideas, audience signals, and SEO opportunities — the report most marketers glance at but few systematically work.
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Google Ads Quality Score: What Actually Moves the Needle in 2026
What Quality Score actually measures in 2026, why it still matters in the Smart Bidding era, and the specific levers — Expected CTR, ad relevance, landing page experience — that move the score.
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Audit Your Google Ads Account: A 30-Point Checklist
A comprehensive 30-point Google Ads audit checklist — conversion tracking, account structure, bidding, audiences, creatives, landing pages, and the diagnostic patterns that surface waste.
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