Tag
#ppc
8 articles tagged #ppc.
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SEO + PPC: Building a Unified Search Strategy
Why running SEO and PPC as separate channels leaves money on the table — and the unified search strategy that uses each to amplify the other. With practical examples, attribution caveats, and budget allocation.
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Negative Keywords: The Hidden Lever in Profitable Google Ads
Why negative keywords still matter in the age of Smart Bidding — how to build account-level negative lists, prevent wasted spend, and the systematic process that keeps accounts clean.
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Mastering Google Ads Smart Bidding Strategies for Profitable Growth
A deep guide to Google Ads Smart Bidding — how each strategy works, when to use which, the data signals you need to feed it, and the mistakes that quietly drain budget.
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How to Lower Your Google Ads CPA by 40% Without Cutting Volume
A systematic playbook for reducing Google Ads CPA without sacrificing conversion volume — conversion quality, bidding tweaks, audience layering, landing page wins, and the cumulative compounding effect.
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Google Ads Quality Score: What Actually Moves the Needle in 2026
What Quality Score actually measures in 2026, why it still matters in the Smart Bidding era, and the specific levers — Expected CTR, ad relevance, landing page experience — that move the score.
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The Complete Guide to Google Ads Account Structure in 2026
How to architect a Google Ads account in 2026 — campaign types, ad groups, audience signals, conversion goals, and naming conventions that scale from $5K to $5M in monthly spend.
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