Tag
#vendor-management
2 articles tagged #vendor-management.
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Working With Marketing Agencies: A Client's Playbook
A client-side playbook for getting maximum value from a marketing agency — kickoff structure, communication rhythms, feedback patterns, and the client behaviors that produce great work.
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How to Switch Marketing Agencies Without Tanking Performance
A practical guide to changing marketing agencies — knowledge transfer, account ownership, contract exit, overlap periods, and the patterns that minimize disruption during the transition.
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